Monday, December 30, 2019

Building A Strong Relationship Fundamentally Based On...

I was raised in a loving and caring home with the most wonderful parents. They introduced to me many core values that I am very grateful for. Three values that I feel are the most important values I possess are honesty, achievement, and family. I strive to be honest at all times, whether it be with friends, family, employers, customers, clients, etc. This allows me to build a strong relationship fundamentally based on trust with people. People have to be able to trust me so that they are comfortable with talking to me and being close to me. This is especially essential for client relationships and will allow me to be successful in my career. Being honest promotes a positive presence, mindset, and behavior. My current job is helping customers with their cell phones plans. I have to be able to suggest the best solution possible for the customer while bringing in the most revenue for the company. Many times these two things conflict. I am always brutally honest with my customers by givi ng them all their options and my recommendation. I care about making the company money but not at the expense of my customers. I refuse to bind them to agreements to phone carriers that make them pay much more than they have too. My employers are very aware of my work ethic but they cannot obligate me to change my ways because I still hit my performance every month. I pride myself for having the value of achievement. I strive to grow and better myself by immersing myself in my obligations andShow MoreRelatedHow The Technology Will Assist The Sales Process And Trust Based Relationship Selling1267 Words   |  6 Pagesprocess and trust-based relationship selling. The sales process is the most important part of a salesperson’s job which included 7 inter-related steps. Trust-based relationship selling focus on solving customer problems, providing opportunities and adding value to the customer’s business over the longer term. In modern society, technology has affected in every area and industries, and helped develop more advantage than tradition industries without technology. E-commerce, Customer Relationships ManagementRead MoreGoogle Case Analysis1322 Words   |  6 Pagesof scale,† which translates into lower costs. Therefore, Google not only has an advantage in the differentiation arena, but also in cost and speed as well. Googles search-engine business model has propelled it to a dominant role in the industry based on its expertise and differentiation. Google’s innovations and diversity keep them in a leading position. The decision point for Google to deal with the Chinese market proposed a number of decision points. First was the decision of whether orRead MoreWhy Students Learn And Perceive Information Being Taught1295 Words   |  6 Pagesstandardized tests as a way to rate a teacher’s performance. There were a total of 5 debaters who either agreed with the proposal or disagreed with it. Amanda Ripley the first responder to the topic stated that â€Å"If teaching profession is elevated people will trust teachers more and politicians will give them more money and more autonomy. Eric Hanushek a co-author was the second debater who stated â€Å"gains in student’s achievement should be one element in identifying good teaches, along with assessments byRead MoreCase Study : Leadership Crisis At Steelworks Essay1276 Words   |  6 Pagesvalues and brings up new ones (Heidari-robinson Heywood , November 2016). Indeed, this project produced an escalation of conflicts in relationship between the headquarters of Steelworks in Singapore and C.H. Chan, the general manager of the Xiamen plant. Thus, to better understand this in study case, we are going to analyze the perspective of Chan, the relationship between Kumar and Chan, their two distinctive personal and cultural dimensions, and finally suggest what Kumar could have done differentlyRead MoreEthical Leadership Is The Process Of Motivating Employees2664 Words   |  11 Pagesand culture with the chief responsibility of leading the organization by making ethical decisions that fundamentally influence the attitudes and interactions of employees. The core function of ethical leadership is to create codes and doctrines that motivate employees and build their trust. These leaders are in tune with the needs and aspirations of their employee, therefore they easily gains trust and respect from the followers. They help those around them feel a sense of pride in their work by recognizingRead MoreThe Social Determinant s Of Health1458 Words   |  6 Pagesinto what has become known as the social determinants of health; the central claim arising from this research is that â€Å"various social factors have a strong influence on population health and on inequalities in health outcomes across social groups†. (Preda Voigt, 2015) Social determinants of health are conditions in the environments in which people are born, live, learn, work, play, worship, and age that affect a wide range of health, functioning, and quality of life outcomes and risks. ConditionsRead MoreThe Ethics Of An Organization2061 Words   |  9 Pages Leadership is a prerequisite for producing an ethical corporate culture. It represents a relationship between a leader and his subordinates within an organization and it describes how individuals should or ought to conduct themselves in that organization. Ferrell, Fraedrich Ferrell (2015) define leadership as â€Å"the ability or authority to guide and direct others toward a goal† (p.311). Leadership has a significant impact on ethical decision making because leaders have the power to motivate othersRead MoreInformation Systems Increases Revenue by Building Customer Relationships3013 Words   |  13 PagesMarch 17, 2012 Information Systems Increases Revenue by building Customer Relationships According to a research project completed by CFO Research Services, a Senior Vice President of a large U.S-based global services firm stated, â€Å"The CFO should always allow IT organization to innovate, to experiment, and [should] understand that there is financial risk associated with innovation. Not every IT investment will have an ROI, but allowing IT to be thought leaders is imperative in today’s evolvingRead MoreThe Role of Stakeholders in Community Development2682 Words   |  11 PagesIntroduction Development, be it social, economic and/or environmental, has to be understood as an inherently political process of people claiming basic rights to manage the resources their lives depend on. In principle, everyone should be involved. Managing the inherent complexity requires a process of comprehensive engagement and negotiation with a broad range of stakeholders and the conscious and strategic acknowledgement of their divergent values and interests, needs and expectations. This paperRead MoreChina s Institutional Environment : China2077 Words   |  9 Pagesculture, Guanxi is a Chinese concept that can be most effective in conducting business successfully in China. China takes much pride in doing business with people they can trust and respect, which in turn effects performance of exporting, business negotiations, and problem solving. Guanxi, is a Chinese institution that describes a type of relationship similar to a combination of social capital and mentoring, also identified as an example of an informal institution. This concept carries obligations that

Sunday, December 22, 2019

Early Intervention and RTI Essay - 1291 Words

What are the benefits of implementing early intervention and RTI’s for children with early signs of a learning disability? This is a serious topic because of the increase over the years of children with learning disabilities. Instead of just placing students in special education programs educators must assess and evaluate students. As well as try early intervention programs and responsiveness to intervention known as RTI to try to delay the disability or stop the disability from forming and progressing. I have gathered articles that show the implementing of early intervention programs and RTI models to enhance children that show signs of an early learning disability. The articles all show how these programs can help students progress in†¦show more content†¦In the 3rd step plan the implementation is when educators will monitor and provide feedback to ensure the intervention is delivers properly. And step 4 is to evaluate the problem, consultant and teacher will eval uate the responsiveness to the intervention and modify if needed. These steps result in a great intervention program that is precise to see desired results in the RTI. With intervention trial and error is how real results are achieved. In previous years before interventions and RTI’s were placed in schools, too many children were sent for learning disabilities or special education showing teachers inability or unwillingness to teach sand accommodate academic diversity ( Reynolds, 1987). The article states how teachers can generally implement learning strategies until the student gets it and if after interventions and RTi’s measure the responsiveness as not responsive the child can be placed in special education to receive IEP’s to adjust to their learning disability. The next article I researched was bout potential implementations for 3rd grade students who were identified as learning disabled. This article talked about how RTI’s are the front running alternatives to placing a student in special education. Interventionists, who were undergrad special education teacher candidates, used RTI approach on 3rd grade children with reading disabilities. TheShow MoreRelatedResponse to Intervention1095 Words   |  5 PagesResponse to Intervention This paper focuses on the Response to Intervention. As educators we are hearing RTI more frequently in the school districts than ever before. Many educators and state officials agree that all teachers should know and get to know the benefits and importance of RTI. The most crucial aspect to know is the RTI takes place into the regular childhood classroom; this is not something that just special education teachers need to know. This paper explains the purpose and a briefRead MoreRti Case Study893 Words   |  4 PagesResponse to Intervention is considered a hot topic of study. However, Robinson, McKenna, and Conradi note that â€Å"many questions remain about how best to implement RTI† in the classroom (Robinson, McKenna Conradi, 2012, p. 273). â€Å"RTI is a new approach to identifying students with specific learning disabilities and represents a major change in special education law. This change shifts the emphasis of the identification process toward providing support a nd intervention to struggling students early† (RobinsonRead MoreThe Importance Of Teaching Strategies1160 Words   |  5 Pagesal). In terms of RTI effectiveness, Olmez and Argun (2017) suggest that RTI is more effective if implemented at a younger age level, preferable prior to 5th grade. Waiting this long may decrease the likelihood of greater successes. Different teaching approaches were encountered during this study and the findings displayed how different teaching methods, involving RTI, lead to low academic achievement for students. Therefore, the strategies on how educators implement and design RTI vary due to theRead MoreThe Role Of Rti Special Education For Children s At Risk With Learning Difficulties921 Words   |  4 Pages The role of RTI in special education is the early identification of student’s at-risk with learning difficulties. RTI data can be essential for prevention and interventions with the SLD identification process. The Data gathered through RTI can be used in SLD intervention determinations. When the model is properly used, all students identified for SLD needs more services t han the interventions provided in Tier 1 and 2. RTI should be used in conjunction with other measures (e.g. CHC theory, multi-dataRead MoreAn Evaluation Of Intervention ( Rti ) Is An Assessment And Intervention Model788 Words   |  4 PagesResponse to Intervention (RTI) is â€Å"an assessment and intervention model that enables schools to deliver sound instructional methods to students who might otherwise â€Å"fall through the cracks†Ã¢â‚¬  (Brown-Chidsey Steege, 2010, p. 2). Prior to RTI, students were only referred for the assessment of special education eligibility once they were left behind, or completely failing in school. This method worked to ensure that failing students would eventually end up receiving services, however once they wereRead MoreRoadmap to RtI Pre-K Essay678 Words   |  3 PagesRtI is a framework, not a program. It is a process that involves instruction, assessment, and intervention. This tool is utilized by educators to increase the likelihoo d that the students can be successful and maintain their class placement by early recognition and deliver appropriate instructional interventions. With this tool teachers can address the needs using research-based learning. All of the students’ progress is assessed early and often. A common concern shared by the parents and teachersRead MoreResponse to Intervention in the Class Room Essay887 Words   |  4 PagesResponse to Intervention Response to Intervention (RtI) is a framework based off the problem solving method that integrates assessment, and targeted instruction, within a multi-tiered intervention system. Implementation of RtI in schools is crucial to identify which students need additional intervention that will help increase their literacy skills, and prevent them from falling behind. RtI is based off multi-leveled tiers that are each categorized by the intensity of the intervention that is beingRead More Response To Intervention Essay1457 Words   |  6 PagesRTI, is an acronym that has become commonly used in education after No Child Left Behind was implemented, but what does that acronym mean? Brown-Chidsey and Steege quoted Dave Tilly, a school psychologist, as saying that RTI actually means â€Å"really terrific instruction!† RTI is defined differently in different states. Some would argue it is Response to Intervention, while others say that it means Response to Instruction. Brown-Ch idsey and Steege state that whether you say intervention or instructionRead MoreResponse to Intervention Research Paper1453 Words   |  6 PagesResponse to Intervention Great things are unfolding in classrooms all across the nation. Students are making strides like never before. Teachers are learning how to pinpoint student needs and to address those needs using research-based instructional practices. Special education resources are being provided to students with learning disabilities much sooner than has ever been possible. What could possibly be the reason? The difference maker is a new approach in education, Response to InterventionRead MoreHigh Quality Education ( Rti ) Implementation Guide Essay1025 Words   |  5 PagesIntroduction According to the â€Å"Response to Intervention (RtI) Implementation Guide† issued in 2008 by the Department of Education, there are six core characteristics of RTI in schools. They are high quality standards- aligned curriculum and instruction, universal screening, shared ownership, data-based decision-making, tiered intervention and service delivery system, and parental engagement. In addition, RTI is used to refer students for behavior issues and identify students with learning disabilities

Saturday, December 14, 2019

Report Free Essays

David Chicago, special thanks for believing in this project from the start to this far. Cannot forget my second supervisor, Mr.. We will write a custom essay sample on Report or any similar topic only for you Order Now Sammie. You have been a great role model to me throughout my course. Thank you for your support. I bestow your guidance and encouragement above and beyond the call of duty. I’m indebted to my family for all their support. May the grace of the Lord Jesus be with you, my love to all of you in Christ Jesus, Amen. Very special thanks also to all my classmates and my friends Pascal, Antonym and Denis for expert advice and ‘the cold hard truth’ over the project idea. Abstract The way notices are being communicated in various organizations is turning digital as opposed to the traditional method of sticking posters all-over. This is implemented best with the use of the thriving mobile technology where authorized people can receive notices in their mobile phones via Short Message Service (SMS), email or notifications on their social network accounts. However, a great number of organizations have not yet realized this application of technology and are still working on traditional platforms such as posters, messengers etc. This is largely because of lack of a platform that meets the needs of both organizations as well as individuals with regard to communication of notices. Also, in most of these organizations, the notice board system(s) has had various problems such as: congestion of outdated information such that one cannot locate useful information easily; some notices are plucked down/removed before every intended person has had a chance to read them etc. This project aims at offering a solution to overcome the current desperate approaches through developing an electronic notice board system to help organizations such as Mom university communicate their notices effectively. The distinctive features of the end-system will convey the deployment of CIT and its implications within organizations such as Mom University. The following, among other objectives were adopted for the reject: analyze the current notice board system(s), identify the challenges in communication of notices, and develop SMS, email, and later social networks- driven, highly customizable e-notice board platform for mass use. The project was significant to Mom University, other organizations and the general public, because based on literature review, only a few organizations in the world such as Distillates of Nigeria and Firepower Ministries International (FM) in the Northeast of America; have implemented this technology in regard to communication of notices. Research was based on a case study in Mom University Main Campus (MUMS), School of Information Sciences. This case study has been chosen because within MUMS, all schools, clubs and other groups of people use posters or banners in order to communicate notices to their members. The study will target around 50 respondents of which a sample size of 15 was included in the study. Simple random sampling and judgmental strategy methods were used; Main tools of data collection included interviews questionnaires and observations. The selection of these tools are preferred because they will guide the nature of data to be collected, mime availability as well as guiding the objectives of the study. Data collected was examined, categorized and tabulated into various frequency tables and percentages to help in the analysis of information. How to cite Report, Papers REPORT Free Essays Make up is normally used by women but also it can be used by men as well. Of course, this applies to different ‘policies’ that every country has. Culture, civilization, tradition, customs and religion, to name just a few. We will write a custom essay sample on REPORT or any similar topic only for you Order Now For instance, men in countries like Greece do not tend to wear make up, unlike other countries in which the male population is more open-minded and cultured. France and Italy are examples of countries in which men usually wear make up. Beauty is a personal issue and subject to different tastes. However, every man yearns seduction, passion, romance, beauty and love. For this reason, here must be a high-end make up product that will be used only from men. Market presents a lack nowadays in high end products that apply to the beauty of men and this result in the launch of a prestigious new make up devoted to the male population Fashion industry is one of the most interesting ones. Fashion houses come always with extravagant and attractive ideas in order to lure consumers. One of the most luxurious and best selling products that nearly every fashion house has to display is the make up. Make up is used mostly by women, but not anymore. Channel is going to launch an amazing make up only for men. It will be perfect and for sure a great success story as the first make up used only by men appears to make a huge dream come true for the men around the world. Channel Home is a great make up only for male consumers around the world. Inspired by the passion for freedom of Gabrielle Channel, the Channel Makeup Creation Studio has designed Channel Home, a new spirit of makeup that is simple and flawless at the same time. Free like a breath of fresh air and spontaneous like the perfect getaway. Each man’s intuition guides the brush as it sweeps across the face to create a personalized makeup result intensified with each sweep f the brush. Its five luminous and natural shades reveal an amazing make up result. Channel Home is recognized from its ultra-protective formula, enriched with cotton flower and white rose plant cells that become one with the skin. It is gentle on all skin types, even the most sensitive. The make up Channel Home is going to include in its beautiful package, the glow make up foundation as well as a natural professional mini kabuki blush that promises exceptional results just like you have your own make up artist on your home. The first Channel Home ever created, reveals the healthy glow of each male ND provides a sensation of lightness, well-being and freshness. The mini kabuki blush is going to be a half-moon powder brush made of 100% natural hair which definitely makes the application look more sublime and give it a professional look as well to the face of the elegant male. Moreover, Channel Home features an iconic Channel compact case that promises that the elegant male population will simply love it. Its big mirror, with a larger inclination angle, and its powder brush make for an easier application. Coco Channel once said ‘In order to be irreplaceable, one must always be different room the others’ and this make up is exactly for those men who always try and are at the top of the world and who always seek new ways of impressing people and themselves as well. It is for those who take it for granted that real beauty comes from inside and derives from a very special individuality. Channel Home is going to be in a beautiful package seducing every male and tempting him from the first minute with its immaculate package. This package is going to have at the top of it, the logo of Coco Channel, a fashion house that knows better than anyone else what elegance and free style mean, due to the agenda Of its founder Gabrielle Channel. As the other products of Coco Channel that are globally being sold, Channel Home make up will be put in a gorgeous white bag with black letters that will write the fashion house’s name with capital letters. Channel Home foundation will be oval in shape, with the logo at the top and also the mini kabuki blush will bring the logo of the fashion house at the top and the name of the make up at its bottom. Packaging of all the make up products Channel Home will take place in France and they will be made there as well. Channel Home will be an exclusive product for hoses few around the world. Such exclusivity leads to a price that brings the number of two hundred Euros . If course this price might differ from a country to another one and it might be subject of different taxes and VAT that apply to the products. As it concerns the locations that the demanding men will be able to find the ultra and brand new Channel make up, they can be found on the boutiques of Channel around the globe in big cities, renowned resorts and fashion capitals. Manhattan, London, Paris, Milan, Rome, Churchgoer 1 850 and many more. Moreover, it will be offered the possibility f distribution of the product to the place of their customers’ choice. More specifically, men will be able to order this magnificent foundation either from the official website of Channel or by contacting the most convenient to them, store in order to arrange a delivery at their home. That, surely promises more orders of the make up and gives the possibility to its customers to have their foundation arrived at their easiness and comfort to their place. Channel is a fashion house synonymous of luxury and style. The new Channel Home make up is going to be promoted through seductive and beautiful immemorial. Those commercials will be viewed at the television and Of course through the official website of the house. The advertisement campaign will include a new fresh man beautiful and elegant that will demonstrate the product. The plot of the campaign is going to include a man that its character is always to defy the normal nature; he is incomparable and invariably seeks new ways of transforming himself in someone better and even more unique. He is falling in love with a photographer, with whom they meet under a hot romantic late evening in Proportion, the most picturesque place in Italy. They meet at Splendid Hotel, and they share passionate moments and till the times goes by, the photographer suggests to his new lover to follow him to the beach. They kiss under the moon, and the moon says ‘CHANNEL FOREVER’. Then they make a stroll down the amazingly gorgeous piazza at midnight. The kiss again in a more passionate way outside of the Channel boutique. The clock says that it is twelve o’clock when the street is becoming wider and wider when millions of men show up with the new Channel Home make up in their hands. The advertisement will close with a panoramic view of Proportion as seductive as it can be at midnight while the ocular men will take a bath nude at the rocky beach at night in a very provocative way kissing each other’s bodies. The advertisement will be very provocative and sensual at the same time.. Other promotional activities will include hiring the best actors and actresses in order to display the new foundation yet at the most provocative and beautiful at the same time way. The locations that the campaign will take place, are Cannes, Staten Cap Ferret Proportion and Paris during a hot August evening. Addressing the issue of competition, fashion houses are renowned from its customers around the world for their make up. For example the Parisian fashion house of Christian Dior haste launched a new foundation, very luxurious and with the most immaculate look than it has ever before proposed. Of course, this powder can be used both from women and men for sheer professional look just like feeling the catcalling spirit. Another example responds to La Prairie, which is getting ready to launch also a new make up that will be made of the finest ingredients that make it perfect and smooth. However, Channel Home is the first make up only for men. That means that is convenient, fresh, easy-to- wear and suitable for all type of skins of men. How to cite REPORT, Papers

Friday, December 6, 2019

Processual Strategy free essay sample

Strategy is produced in an incremental fashion, as a pattern in a stream of decisions. Fuzzy approach: Companies sometimes adopt an incremental approach to change. Whats different between these two approach? The Processual approach is really talking about strategy emerging from the many different day-to-day decisions taken by the staff. It’s incremental, in that it is occurring by being added to with each decision taken. Each decision taken is based on what seems like the best thing to do at the time; and really, only by looking back can you see the pattern – the strategy – being followed by the organisation. The Fuzzy approach is really when a firm has a stated strategy. It is likely to be following a rational approach to strategy, and it may be doing it very successfully. However, at the same time, it might also be doing something outside of its stated strategy too. This is the â€Å"fuzzy† aspect. We will write a custom essay sample on Processual Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The example on Page 3. 28 is of Macquarie Bank, who had a stated strategy of being the leading investment bank in Australia, but was also involved in 6 different overseas countries at the same time. The idea is that there are reasons why this is a good idea – first, the business might want to change their strategy, but rather than trying to change everything at once they take an incremental approach to making the change – changing some things, and then more later etc. A second reason is that opportunities arise, which the business might want to take advantage of – so an excellent acquisition opportunity arises in NZ and Macquarie take advantage of it, despite it not being part of their stated strategy, for example. Clearly, the two ideas overlap somewhat, as it is not that clear to the observer if maybe a new strategy is just kind of emerging (Processual) or whether it is quite intentionally not following the stated strategy as it is slowing changing the strategy or simply taking advantage of an opportunity too good to pass up (Fuzzy). . Would you please clarify if the Rational and Processual approaches are used to understanding/explain or setup strategy? And can I say Organization has a vision/mission (i. e. who we are and what we do) and we should have strategy to fulfill this vision/mission. Strategy is really the actions taken by a business. The rational approach to strategy is a deliberate attempt to decide on the best actions for the firm to take and implement them. That is, the firm would have some objectives in mind, assess the external and internal factors that impact on the business, evaluate their options as to how to achieve those objectives given the internal and external assessment it has made, and then implement the best options. Then of course, monitor what’s happened in light of desired and reality, and do it all again, with some changes as necessary. A deliberate, intended, rational method to achieve the best outcomes it can. An example would be, after following the rational methodology, the firm decides to achieve revenue growth through exporting to a new market, with their efforts directed to purposefully going about achieving that aim. The processual approach is an emergent approach to strategy – rather than intended, designed and forethought, the direction that the firm is going in emerges from the everyday decisions that are taken at the time. The strategy is really something you can see that has emerged from the previous actions the firm took; rather than decisions being taken under the guidance of the strategy, the decisions are taken and when you look back, you can see the decisions took you in this direction. Example would be the firm starting to export their product to a new market because a series of events and issues occurred that led to a series of decisions that took you into an export market. Both approaches are used by business – the former through a planning process, and the latter because firms may believe the environment they operate in is simply too uncertain and unpredictable to implement a planning process in a vain attempt to find the optimal strategy – the incremental adjustments of the business over time are a better approach. The idea of having a vision and mission statement, and then saying that the organisation should set into place strategies to achieve it is very much a rational approach to strategy – so yes, from the rational approach perspective, that is true. . The study guide introduces the strategy process based on the rational approach. I am not sure of the strategy process based on the processual approach. Could you advice? (I know processual strategy would be fragmented and almost bottom-up, vague, complex and form lower lever start. In my opinion, the strategy process base on the processual approach should be: Implement, analys is the outcome, then set up strategy temporarily, then adjust base on environment and condition, then implment again ) Am I correct? The organisation is constantly moving through time, and the external environment, internal environment and the issues the organisation faces change. Strategy is really the actions the organisation takes moving forward. You can do that by using a rational approach to strategy, which is about consciously, formally and systematically reviewing the important elements and formulating and implementing the best choices for the organisation. Or, there are arguments for the processual approach to strategy, which argues that the rational approach is unrealistic and not really workable (see this discussion in Module 1). Strategy really is occurring everyday â€Å"in action† – an outcome of the external environment, internal environment and the issues that the organisation needs to take action on. The strategy therefore emerges from those day to day decisions rather than from some great planning exercise handed down from top level management. An example would be – the rational approach to strategy might formulate the plan to grow sales through targeting export markets, and the organisation would implement that through the various decisions of which markets to target and how they are going to implement the plan. The processual approach would see the exporting emerge through various, ad hoc circumstances and decision making – maybe an overseas customer enquiry, or a contact made between an employee and an overseas customer, or simply an employee taking an advantage of an opportunity noticed. The processual approach could possibly result in exactly the same outcome as the rational approach. 4. Both Processual and Evolutionary approach state that the markets are too uncertainty precarious for strategy. The strategy is not formed by managers able to observe and analyse their organisation in an abstract and detached manner. How can I distinguish these two approaches? The difference is that processual implements strategy, not as in the rational approach does, but through a stream of incremental decisions that are made in response to market conditions. Strategy and implementation are entangled; not a separate planning-implementation approach. They focus on competencies in the organisation to build skills and resources so they will be able to be called upon in these in response to the market. Evolutionary approach regards the market as deciding which organisations will succeed or fail, and it has little to do with what management does. In the short run, management should focus on efficiencies, and also generate a whole range of possible ideas because the market is hard to predict, and the more innovations put out there, the greater chance the market will select one as successful. Forget about long term strategies – a waste of resources as the environment is too unpredictable.